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In 2020, the creative platform for Woodie’s “We’re all homemakers” had never been more true. As we were all locked down in our homes, all the little DIY projects that we’d been putting off suddenly all took priority. It also was a time when caring for others took centre stage as well. So for a Christmas like no other, we told the story of how one small act of homemaking could become an act of kindness from one neighbour to another.
Because if ever there was a Christmas to look out for one another, it was this one.
Mrs Higgins became a much-loved Christmas character in Ireland, and beyond. System1 rankings put this ad number 4 in the Global Top 10 Christmas ads
In 2020, the creative platform for Woodie’s “We’re all homemakers” had never been more true. As we were all locked down in our homes, all the little DIY projects that we’d been putting off suddenly all took priority. It also was a time when caring for others took centre stage as well. So for a Christmas like no other, we told the story of how one small act of homemaking could become an act of kindness from one neighbour to another.
Because if ever there was a Christmas to look out for one another, it was this one.
Mrs Higgins became a much-loved Christmas character in Ireland, and beyond. System1 rankings put this ad number 4 in the Global Top 10 Christmas ads