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Talking about them apparently makes people uncomfortable. So we wanted to let everyone who worked with us in the UK and Ireland, that period talk was normal and accepted.
Enter A. Period, a human-sized uterus, with ovaries as hands, and a cutting sense of humour. The campaign launched through bold emails and internal videos, returning every 28 days or so.
A. Period was a red hot success, with email engagement 5 x higher than any previous internal comms. And a whopping 93% percent of employees watched the videos until the end. I’d call that a big bloody success.
Talking about them apparently makes people uncomfortable. So we wanted to let everyone who worked with us in the UK and Ireland, that period talk was normal and accepted.
Enter A. Period, a human-sized uterus, with ovaries as hands, and a cutting sense of humour. The campaign launched through bold emails and internal videos, returning every 28 days or so.
A. Period was a red hot success, with email engagement 5 x higher than any previous internal comms. And a whopping 93% percent of employees watched the videos until the end. I’d call that a big bloody success.