Saylists

For people with speech disorders, repetition is key to the treatment. But when it comes to kids, they find repetition boring. So we wanted to see if there was a way to connect the world of speech therapy to the world where repetition is fun: music.

In partnership with Warner Music & Apple Music we analysed the lyrics of over 70 million songs, isolating the ones in which problem sounds occur in ways that are helpful for speech therapy. Those songs were collected and curated to create Saylists: a collection of playlists that make speech therapy fun.

Cannes Lions Grand Prix, Gold Lion and Bronze Lion

6 x D&AD pencils

6 x One Show pencils