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3 is a tricky telco. It wants to go head to head with the big guys, but it doesn’t have the budget to do big brand ads like they do. Every ad needs to sell a product.
So when it came to working out a long-term brand strategy, we thought the strongest way forward was to isolate the human behaviour that went with each product benefit. Almost creating a new category. Not your everyday product ad. But not your standard brand ad. And because we never lost sight of what the real, genuine benefit was for each ad, it was a brand that people could relate to. People could laugh with. And more importantly, people liked.
This ad for Freetalk is one of our faves.
3 is a tricky telco. It wants to go head to head with the big guys, but it doesn’t have the budget to do big brand ads like they do. Every ad needs to sell a product.
So when it came to working out a long-term brand strategy, we thought the strongest way forward was to isolate the human behaviour that went with each product benefit. Almost creating a new category. Not your everyday product ad. But not your standard brand ad. And because we never lost sight of what the real, genuine benefit was for each ad, it was a brand that people could relate to. People could laugh with. And more importantly, people liked.
This ad for Freetalk is one of our faves.