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Having launched White Claw to become the No.1 hard seltzer brand, it came time to take it to the world. So for the first ever global campaign, we wanted to find a way to celebrate the fans who helped build the brand, but without talking down to them.
For a fan, being handed a White Claw is a shortcut to pure, uncomplicated fun. It’s saying ‘Let’s’ through the medium of can! So our ‘Let’s White Claw’ campaign celebrated this with a series of films that get straight to that feeling of fun. No manifestos, no philosophising, no scripts, no actors – just good times.
We collaborated with a diverse group of filmmakers and creators from around the world to create hundreds of Let’s White Claw hours of content – different climate, people, activities, etc – so that just like the product itself, we were always able to show up in a relevant way, whenever there is fun to be had. Let’s White Claw.
Having launched White Claw to become the No.1 hard seltzer brand, it came time to take it to the world. So for the first ever global campaign, we wanted to find a way to celebrate the fans who helped build the brand, but without talking down to them.
For a fan, being handed a White Claw is a shortcut to pure, uncomplicated fun. It’s saying ‘Let’s’ through the medium of can! So our ‘Let’s White Claw’ campaign celebrated this with a series of films that get straight to that feeling of fun. No manifestos, no philosophising, no scripts, no actors – just good times.
We collaborated with a diverse group of filmmakers and creators from around the world to create hundreds of Let’s White Claw hours of content – different climate, people, activities, etc – so that just like the product itself, we were always able to show up in a relevant way, whenever there is fun to be had. Let’s White Claw.