Carefree Content Films

Carefree wanted to drive young girls to becarefree.com.au - a place where girls could find the facts about periods and all things vagina.

But how could a brand that these girls didn't relate to, talk to them about issues that they felt too awkward to talk about?

Easy. They outsourced it. To Harmony Freebush, Stefan Van Der Bloed and Fanny Glitterwinkle. Their unreal take on all things vagina and period sent girls directly to becarefree.com.au for the real story. And took Carefree from irrelevant to the brand that knew just how to talk to them.

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Carefree wanted to drive young girls to becarefree.com.au - a place where girls could find the facts about periods and all things vagina.

But how could a brand that these girls didn't relate to, talk to them about issues that they felt too awkward to talk about?