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Our brief said that the right bra can change your life, and that 2 out of 3 Aussie women were wearing the wrong one.
How do we get women into the fitting rooms to see for themselves? We don’t. We take the fitting room to them. Telling women in an ad just simply wouldn’t cut it. So the big red bus/mobile fitting room was made and the Uplifting Tour of Australia began, leaving lots of PR and happy customers in its wake – and a couple of MFA’s and Effie trophies as well.
Our brief said that the right bra can change your life, and that 2 out of 3 Aussie women were wearing the wrong one.
How do we get women into the fitting rooms to see for themselves? We don’t. We take the fitting room to them. Telling women in an ad just simply wouldn’t cut it. So the big red bus/mobile fitting room was made and the Uplifting Tour of Australia began, leaving lots of PR and happy customers in its wake – and a couple of MFA’s and Effie trophies as well.